The most important aspect of figuring out how much to charge for your cakes is deciding how much you want to make an hour. If you look under the job listings in your area and find a cake decorating position, you can see what hourly rate a bakery is paying. You can also call bakeries and ask for prices of decorated cakes, 3-D cakes, etc. That would at least give you an idea of what is being charged in your area. The last thing you want to do is under-charge for your time and skill. It's that thought in your head that...oh I'm just starting out...I just want people to see what I can do...after I build my business up I will charge more. DON'T DO IT!
Yes, you will probably make less of a profit than a bakery would for the same cake since you don't buy in bulk like they do...which is even more of a reason to keep your pricing competitive but not less.
You're an artist...get paid for your talent.
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